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Social media and SEO go together like peanut butter and jelly. It’s a sticky, powerful combination that has many cheerleaders – and for good reason. Business owners and marketing strategists across industries are always trying to find... Read More

Driving new business is tough if you’re buried in the depths of the internet. The good news is there are plenty of ways a company can increase their Google rankings for free. Yes! It’s critical to have a comprehensive digital marketing plan... Read More

The internet serves as your best salesperson, 24/7. But for it to work for your business, you have to be found. Writing meta descriptions is a simple way to help give your website visibility a boost – but it can be daunting. However, with the... Read More

SEO constantly undergoes change and to stay ahead of competitors, you need to make use of the latest practices. Here is what you should do in 2018. In today’s rapidly changing digital world, it’s imperative to stay up-to-date on the latest... Read More

A title tag is an HTML element that provides information about the content of a web page for website visitors and search engines and is essential for SEO, usability, and social sharing. Title tags are displayed on search engine result pages (SERPs)... Read More

Keywords are essential to any SEO strategy. They’re what people use online to find what they need, and it’s how they’ll discover your website. That’s why it’s crucial to maximize your SEO efforts by taking the time to... Read More

Long-tail keywords offer numerous benefits. Most notably, they’re able to drive more targeted traffic than short-tail keywords. As a result, your conversion rates improve significantly. So how do you go about finding the long-tail keywords to... Read More

Researching and utilizing the right keywords for your business is crucial to the success of your website. However, to increase your rankings and website conversions, you need more than a list of single keywords to make that happen. That’s... Read More

While Search Engine Optimization (SEO) might sound quite simple, it is, in reality, quite complex. You must strategize. Research your keywords, competition, and new developments in the world of SEO. Google is continually updating and creating new... Read More

Success metrics, or the benchmarks by which we gauge performance, are critical components in day-to-day business efforts. SEO is no exception. Search engine optimization is, after all, the measurement of a how well a website is found online.... Read More