OUR BLOG

As we get into the new year, the social media landscape is undergoing rapid change, as it frequently has in years past. While major platforms such as Instagram have not changed their core product offerings for some time, the ways in which users... Read More

Now that you’ve built your email list and segmented them, designed a cohesive email template, and developed a content plan, you’re now ready to send your first ever email campaign but, before you click the send button, take a step back... Read More

By definition, a shortcode is a WordPress specific code which allows you to simply embed files or create objects that normally require extensive back-end code. The code can be embedded with just one line of code, making it an easy way to display... Read More

The holidays are an exciting time of year for children and families — and businesses too! And Christmas social media campaigns play a time-tested role to boost traffic and increase sales during this very profitable time of year. Make sure not to... Read More

Cyber Monday is a fantastic opportunity for online retailers. Since the term was coined back in 2005, this shopping holiday’s power to produce impressive sales has rocketed — up to a record $6.59 billion in 2017. But it’s critical to have the... Read More

Thanksgiving weekend unveils ruthless competition at its finest. If you happen to be in the business of sales, there’s even more pressure for you to utilize Thanksgiving weekend to reach your sales goals for the year. Email marketing during... Read More

Successful business owners agree: digital marketing is a central component of a bang-up Black Friday! Gaining your customer’s attention with powerful Black Friday subject lines — within a few seconds — is key to generating leads and driving... Read More

Valuable content which attracts and engages clients is a must-have for any law firm website. It’s what will differentiate your firm from your competitors, increase your search engine rankings, and gain more site traffic. However, developing and... Read More

Don’t be scared when trying to come up with effective Halloween social media ideas. Be creative. Have fun — and you can be truly “spooktastic” in this BOOming marketing season. Shoppers spend billions of dollars during this time of year and... Read More

A Business Owner’s Guide to Successful Marketing Seems like a pretty straightforward question with a fairly simple answer. However, when speaking to business owners across varying industries, this is the number one question that seems to be the... Read More