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How to plug into the social network and convert like never before Social Media has undergone a fundamental evolution during our lifetimes. Not long ago, we were blowing up friendships with our hapless Top 8 appointments on MySpace. Today, there’s... Read More

Search engine optimization isn’t dead – and shows no signs of slowing down. With 93% of online experiences beginning with an online search, it’s a must for any business trying to generate leads and sales online. But what do you do if you... Read More

Most of us have forgotten February 1, 2004. Janet Jackson, however, surely remembers the infamous Superbowl XXXVIII and the unfortunate wardrobe malfunction that took place during the halftime show. The teams who threw a ball and tackled one another... Read More

Social media is a reliable marketing tool for many reasons. A major one is simply the fact that an active social media presence allows you the opportunity to build your brand. With a strong brand identity, you’ll find it’s much easier to not... Read More

Effective SEO doesn’t merely involve adhering to the latest best practices. It also requires avoiding critical mistakes. This is particularly true when you consider the fact that some formerly popular SEO practices are now recognized as errors... Read More

Despite being considered “old” when compared to social media and other channels, email remains one of the most valuable digital marketing channels available to virtually any type of organization. Research confirms that email marketing still... Read More

YouTube isn’t merely a platform for watching fun videos online. If used correctly, it can serve as a powerful marketing tool to attract and drive more business. In fact, research indicates that video content tends to yield high levels of... Read More

It’s no secret the success of your business hinges on the ability of customers to find it. That’s why it’s important to claim ownership of your Google My Business listing.  For instance, imagine you owned an HVAC repair business. When you... Read More

Facebook is one of the top social media platforms in the world. Every month, it boasts an average of 2.38 billion active users. That’s excellent news from a marketer’s perspective. With Facebook Ads, you can reach a broad audience, spreading the... Read More

Having a great strategy is at the heart of business growth. When you’re providing online and mobile content and services, it can be a challenge to find the most efficient and effective ways to achieve your goals. Partnering with another digital... Read More