Social media is a reliable marketing tool for many reasons. A major one is simply the fact that an active social media presence allows you the opportunity to build your brand. With a strong brand identity, you’ll find it’s much easier to not... Read More

YouTube isn’t merely a platform for watching fun videos online. If used correctly, it can serve as a powerful marketing tool to attract and drive more business. In fact, research indicates that video content tends to yield high levels of... Read More

Facebook is one of the top social media platforms in the world. Every month, it boasts an average of 2.38 billion active users. That’s excellent news from a marketer’s perspective. With Facebook Ads, you can reach a broad audience, spreading the... Read More

Facebook advertising has grown substantially in the last few years, both in terms of daily users and associated controversy over personal data protection. Ongoing debates on user data protections notwithstanding, one thing is clear – advertising... Read More

As we get into the new year, the social media landscape is undergoing rapid change, as it frequently has in years past. While major platforms such as Instagram have not changed their core product offerings for some time, the ways in which users... Read More

The holidays are an exciting time of year for children and families — and businesses too! And Christmas social media campaigns play a time-tested role to boost traffic and increase sales during this very profitable time of year. Make sure not to... Read More

Don’t be scared when trying to come up with effective Halloween social media ideas. Be creative. Have fun — and you can be truly “spooktastic” in this BOOming marketing season. Shoppers spend billions of dollars during this time of year and... Read More

How’s your social media branding strategy? Having an effective social media strategy is becoming the number one marketing tool for companies big and small. In North America, more than 92% of B2B companies utilize social media, and 58% of Americans... Read More

Are you reaching your revenue goals? Looking for digital marketing tips to boost sales? As our society is becoming ever more mobile and connected, getting a good grip on how to market your business on social media is essential. Delight and engage... Read More

Your social media platforms have the ability to really ramp up your rankings — and in turn your business goals. Do you know the best social media sites for SEO? With a concerted strategy, dynamic content, and persistence, you can help your... Read More