Facebook advertising has grown substantially in the last few years, both in terms of daily users and associated controversy over personal data protection. Ongoing debates on user data protections notwithstanding, one thing is clear – advertising... Read More

As we get into the new year, the social media landscape is undergoing rapid change, as it frequently has in years past. While major platforms such as Instagram have not changed their core product offerings for some time, the ways in which users... Read More

The holidays are an exciting time of year for children and families — and businesses too! And Christmas social media campaigns play a time-tested role to boost traffic and increase sales during this very profitable time of year. Make sure not to... Read More

Don’t be scared when trying to come up with effective Halloween social media ideas. Be creative. Have fun — and you can be truly “spooktastic” in this BOOming marketing season. Shoppers spend billions of dollars during this time of year and... Read More

How’s your social media branding strategy? Having an effective social media strategy is becoming the number one marketing tool for companies big and small. In North America, more than 92% of B2B companies utilize social media, and 58% of Americans... Read More

Are you reaching your revenue goals? Looking for digital marketing tips to boost sales? As our society is becoming ever more mobile and connected, getting a good grip on how to market your business on social media is essential. Delight and engage... Read More

Your social media platforms have the ability to really ramp up your rankings — and in turn your business goals. Do you know the best social media sites for SEO? With a concerted strategy, dynamic content, and persistence, you can help your... Read More

Social media and SEO go together like peanut butter and jelly. It’s a sticky, powerful combination that has many cheerleaders – and for good reason. Business owners and marketing strategists across industries are always trying to find... Read More

Building a new website is big task, but like anything when building something, there are challenges that will often come into play. Experiencing both the good and the not so good of web design, below is a short list of points I put together based on... Read More

How do you increase website traffic? That’s the million dollar question when it comes to the success of your digital marketing system. Without website visitors, you have no sales figures. That’s why better search engine optimization is the first... Read More